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Monthly Archives: July 2013

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LRFW and D.C. Fashion Week to Collaborate

By: Briana Jernigan

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Little Rock Fashion Week is going into its fifth year and as expected it’s looking to be bigger than previous LRFWs. In order to make this possible LRFW Founder and President Brandon D. Campbell and D.C. Fashion Week Founder & Executive Director Ean Williams are collaborating. LRFW 5, scheduled for July 15-20, is featuring designs by DCFW’s 2012 Top Emerging Designer Jessiica Howell, of Houston.

“This is an amazing opportunity for fashion designers to expand their brands and network into critical markets in order to grow their business,” says Campbell. “I’m excited for us to work alongside one of the top fashion productions in the U.S. and to have Jessiica Howell Fashions presented at LRFW 5.”

DCFW and LRFW’s staff chose Jessiica Howell Fashions after evaluating the clothing lines from several emerging designers from DCFW’s September 2012 shows. “We are delighted to hear that DCFW designer alumni Jessiica Howell will participate in LRFW,” says Williams. “Jessiica Howell Fashions embodies real women fashions with classic styling as well as on staying on trend with flattering silhouettes and bold contemporary patterns.”

Howell, founder of Jessiica Howell Fashions, is set to debut her Fall/Winter line at LRFW’s BIG Night on July 20th at the Robinson Exhibition Hall.
“When Brandon contacted me about Little Rock Fashion Week and asked if I wanted to be a part of it I was excited,” says Howell. “I thought it would be a great opportunity for exposure and opportunity to interact with people in the industry and bring awareness to my line.”

Howell also says, “One of my signatures is the fact that I mostly design gowns and one piece jumpsuits. I want the models and women adorned in Jessiica Howell Fashions from head to toe.”

Working with LRFW and DCFW has given designers such as Jessiica Howell access to buyers, more attention from fashion media and interests from potential customers to increase sales. In addition, whichever designer’s label is announced LRFW 2013 Clothing Line of the Year after LRFW 5 will have a chance to showcase their Spring/Summer line in Washington D.C. at DCFW, which is being held September 23-29, 2013.

The collaboration will up the ante on the friendly competition for the designers. LRFW’s Big Night is Saturday, July 20, 2013 at the Robinson Exhibition Hall, located at 7 Statehouse Plaza; Little Rock, Ark 72201.
Advanced tickets to LRFW’s BIG Night start at $35 and are available for purchased at http://www.LittleRockFashionWeek.com, http://www.LRFW.TicketLeap.com, Hearne Fine Art, Gallery 26, Uncle T’s and The Treasure Chest in Pine Bluff, Ark.

Come out and partake in a night of fashion and festivities in what will become a cultural movement for the city of Little Rock!

Sponsors of LRFW 5 are Oneofakind Talent Inc., Regency Beauty Institute, Grisham Law Firm, Parker Cadillac, Sync Magazine, The Italian Kitchen at Lulav, Savannah College of Art & Design School of Fashion, Sweetness Boutique, Holiday Inn Presidential Hotel, Cornerstone Pub, J Kelly Referrals, Hearne Fine Art, Little Rock Zoo and Belk.
To learn more about LRFW 5 visit LittleRockFashionWeek.com, or contact Briana Jerigan atmedia@littlerockfashionweek.com and 501-658-7108. Visit http://www.dcfashionweek.org to learn about DCFW.